While Aveda’s Men Pure-formance Shave Cream promises to prep skin for a close, comfortable shave and help reduce razor burn during shaving, its new Men Pure-formance Dual-Action Aftershave ($35) aims to pick up where the shaving ends. The non-greasy, 2-in-1 post-shave moisturizer provides lightweight daily hydration and oil control while soothing and relieving freshly shaved or irritated skin. The formula is 97% naturally derived from plant and non-petroleum mineral sources, and is mild, non-acnegenic, and dermatologist-tested. According to Aveda, the products have been clinically proven to soothe and relieve razor irritation and razor burn, and to minimize ingrown hairs for clear, healthy-looking skin. The tube was constructed with 45% post-consumer recycled HDPE (high-density polyethylene), while the unit carton was printed on 80% post-consumer recycled Forest Stewardship Council (FSC)-certified fiber with soy ink.
 
More info: www.aveda.com